VTech Rebrand & Design System
VTech Rebrand & Design System
VTech Rebrand & Design System
Rebranding & Design System
Rebranding & Design System
Rebranding & Design System
Role: Brand & UI/UX Designer (led rebranding and developed complete design system)
Organization: VTech Engineering, Chennai
Duration: May 2024 – Jul 2024
Tools: Figma, Illustrator, Photoshop, After Effects, Canva
Role: Brand & UI/UX Designer (led rebranding and developed complete design system)
Organization: VTech Engineering, Chennai
Duration: May 2024 – Jul 2024
Tools: Figma, Illustrator, Photoshop, After Effects, Canva
VTech Engineering, a manufacturer of industrial beverage machinery, wanted to refresh its brand identity to better align with contemporary visual expectations in the global market. During my internship, I was initially brought on to lead branding. But seeing the broader need for design consistency, I took the initiative to build an end-to-end design system from scratch.
VTech Engineering, a manufacturer of industrial beverage machinery, wanted to refresh its brand identity to better align with contemporary visual expectations in the global market. During my internship, I was initially brought on to lead branding. But seeing the broader need for design consistency, I took the initiative to build an end-to-end design system from scratch.
VTech Engineering, a manufacturer of industrial beverage machinery, wanted to refresh its brand identity to better align with contemporary visual expectations in the global market. During my internship, I was initially brought on to lead branding. But seeing the broader need for design consistency, I took the initiative to build an end-to-end design system from scratch.
My role
My role
My role
During my internship at VTech Engineering, I worked as a Brand & UI/UX Designer, initially brought on to lead the company’s rebranding efforts.
But as I got deeper into the work, it became clear that the visual overhaul needed to go further. VTech’s existing brand was functional but dated, and without a unified design framework, their identity risked looking fragmented across products, marketing, and digital interfaces.
I took the initiative to expand my role, building an end-to-end design system from scratch one that could translate seamlessly from factory floors to global trade shows.
During my internship at VTech Engineering, I worked as a Brand & UI/UX Designer, initially brought on to lead the company’s rebranding efforts.
But as I got deeper into the work, it became clear that the visual overhaul needed to go further. VTech’s existing brand was functional but dated, and without a unified design framework, their identity risked looking fragmented across products, marketing, and digital interfaces.
I took the initiative to expand my role, building an end-to-end design system from scratch one that could translate seamlessly from factory floors to global trade shows.
During my internship at VTech Engineering, I worked as a Brand & UI/UX Designer, initially brought on to lead the company’s rebranding efforts.
But as I got deeper into the work, it became clear that the visual overhaul needed to go further. VTech’s existing brand was functional but dated, and without a unified design framework, their identity risked looking fragmented across products, marketing, and digital interfaces.
I took the initiative to expand my role, building an end-to-end design system from scratch one that could translate seamlessly from factory floors to global trade shows.
Finding visual clarity
Finding visual clarity
Finding visual clarity
The previous identity was functional but dated. VTech needed a unified system that could translate seamlessly across digital interfaces, physical products, and marketing touchpoints, while carrying a tone that felt bold, futuristic, and trustworthy.
I worked closely with the founders to define design values that reflected both mechanical rigor and a clean visual rhythm — values that could balance VTech’s industrial strength with a modern aesthetic. The company also wanted something unique, including a distinctive color palette that stood apart from conventional themes. They didn’t want the typical all-white minimalism or an overly dark aesthetic.
To respect their vision, I stayed aligned with the company’s existing brand essence but reimagined it through a refined, distinctive approach — one that honored their legacy while giving the identity a fresh, contemporary edge.
The previous identity was functional but dated. VTech needed a unified system that could translate seamlessly across digital interfaces, physical products, and marketing touchpoints, while carrying a tone that felt bold, futuristic, and trustworthy.
I worked closely with the founders to define design values that reflected both mechanical rigor and a clean visual rhythm — values that could balance VTech’s industrial strength with a modern aesthetic. The company also wanted something unique, including a distinctive color palette that stood apart from conventional themes. They didn’t want the typical all-white minimalism or an overly dark aesthetic.
To respect their vision, I stayed aligned with the company’s existing brand essence but reimagined it through a refined, distinctive approach — one that honored their legacy while giving the identity a fresh, contemporary edge.
The previous identity was functional but dated. VTech needed a unified system that could translate seamlessly across digital interfaces, physical products, and marketing touchpoints, while carrying a tone that felt bold, futuristic, and trustworthy.
I worked closely with the founders to define design values that reflected both mechanical rigor and a clean visual rhythm — values that could balance VTech’s industrial strength with a modern aesthetic. The company also wanted something unique, including a distinctive color palette that stood apart from conventional themes. They didn’t want the typical all-white minimalism or an overly dark aesthetic.
To respect their vision, I stayed aligned with the company’s existing brand essence but reimagined it through a refined, distinctive approach — one that honored their legacy while giving the identity a fresh, contemporary edge.
"VTech Engineering designs and builds next-generation industrial machines that power efficiency and precision in beverage and process industries blending futuristic innovation with everyday reliability."
"VTech Engineering designs and builds next-generation industrial machines that power efficiency and precision in beverage and process industries blending futuristic innovation with everyday reliability."
"VTech Engineering designs and builds next-generation industrial machines that power efficiency and precision in beverage and process industries blending futuristic innovation with everyday reliability."
VTech
VTech
VTech
“How might we evolve a legacy brand into a minimal, modern identity without losing its industrial power or precision?”
“How might we evolve a legacy brand into a minimal, modern identity without losing its industrial power or precision?”
“How might we evolve a legacy brand into a minimal, modern identity without losing its industrial power or precision?”
Design System
Design System
Design System
Once I finished designing the brand, I paused to reflect on how it could live beyond logos and colors. That’s when I took the initiative to expand my role building an end-to-end design system from scratch, one that could scale seamlessly from factory floors to global trade shows.
Once I finished designing the brand, I paused to reflect on how it could live beyond logos and colors. That’s when I took the initiative to expand my role building an end-to-end design system from scratch, one that could scale seamlessly from factory floors to global trade shows.
Once I finished designing the brand, I paused to reflect on how it could live beyond logos and colors. That’s when I took the initiative to expand my role building an end-to-end design system from scratch, one that could scale seamlessly from factory floors to global trade shows.
In addition to the primary color palette, I introduced red, yellow, and green as semantic colors to convey critical states clearly and intuitively. These colors were chosen deliberately to make the device instantly understandable even without text or screens ensuring that users could interpret its signals at a glance.
In addition to the primary color palette, I introduced red, yellow, and green as semantic colors to convey critical states clearly and intuitively. These colors were chosen deliberately to make the device instantly understandable even without text or screens ensuring that users could interpret its signals at a glance.
In addition to the primary color palette, I introduced red, yellow, and green as semantic colors to convey critical states clearly and intuitively. These colors were chosen deliberately to make the device instantly understandable even without text or screens ensuring that users could interpret its signals at a glance.
Impact
Impact
Impact
What began as a simple rebranding assignment evolved into a complete design system one now adopted across VTech’s marketing website, product documentation, and future machine UIs. It was a challenging yet transformative experience that pushed me beyond just visual design.
Through this project, I learned how to take initiative, work independently, and collaborate closely with developers to bring a unified vision to life. It taught me how to think systematically, not just aesthetically designing for scalability, consistency, and real-world application.
What began as a simple rebranding assignment evolved into a complete design system one now adopted across VTech’s marketing website, product documentation, and future machine UIs. It was a challenging yet transformative experience that pushed me beyond just visual design.
Through this project, I learned how to take initiative, work independently, and collaborate closely with developers to bring a unified vision to life. It taught me how to think systematically, not just aesthetically designing for scalability, consistency, and real-world application.
What began as a simple rebranding assignment evolved into a complete design system one now adopted across VTech’s marketing website, product documentation, and future machine UIs. It was a challenging yet transformative experience that pushed me beyond just visual design.
Through this project, I learned how to take initiative, work independently, and collaborate closely with developers to bring a unified vision to life. It taught me how to think systematically, not just aesthetically designing for scalability, consistency, and real-world application.